Course Directions

In modern marketing, there is no longer a clear separation between advertising and search engine optimization. Everything has become part of a single system where different tools reinforce each other. Advertising helps to quickly attract attention, while SEO builds a sustainable presence and trust. Together, they create a balance between immediate results and long-term development. …

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Search engine optimization, or SEO, is more than just a way to get to the top positions in search results. It’s the art of being found when someone is actually looking for what you have to offer. In this sense, SEO is not about chasing rankings, but about understanding people and creating content that answers …

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Advertising on Facebook is not just a way to show your offer to millions of users. It’s an opportunity to build genuine communication with your audience, create brand awareness, generate interest, and gradually transform people’s attention into trust. Facebook has become one of the most powerful platforms for promoting businesses online. Here you can not …

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When talking about contextual advertising, Google is most often mentioned. But in the shadow of this giant, another equally interesting and effective platform has existed for many years – Bing Ad (now Microsoft Advertising).Its potential is often underestimated, although it is here that you can find an audience that makes informed decisions, seeks reliable partners, …

Read more “Bing Ad – Opportunities That Often Go Unnoticed”